Introduction

At this time when even more online shopping is gaining momentum, it becomes crucial to have the right marketing strategy. To do so, you need to have tools that will allow you to plan the most suitable marketing interventions that suit your audience.

Helping us in this regard is MagNews, a new way of effective marketing.

MagNews

MageNews is a product of Diennea, a leading digital marketing company.

MagNews is a Multichannel Platform specifically designed for integrated Digital Marketing Campaigns. It is therefore a comprehensive tool that allows you to perform in a 'single solution, operations of Marketing Automation, Email Marketing, Social Media, SMS, Adv and CRM..

With MagNews it is possible to manage all the multichannel communication related to your business and that you intend to carry out, via Email, SMS, Social, Push Notifications and Web, in a single environment. With MagNews you can also manage and automate processes, communication actions and flows between the various business systems present.

Specifically, the services available are essentially: 

Email Marketing

The email channel is definitely a widely used tool for all types of communication, especially business communication. Thanks to a good email marketing system, you can in fact, attract audience and customers to your E-Commerce. 

Making the most of this type of communication, it becomes crucial to the success of an online commerce business. 

With MagNews, the Suite born for Email Marketing, you can structure email marketing strategies, winning for your online business.

SMS Marketing

The smartphone, by now, has become an integral part of our lives, almost a kind of appendage, which we always carry with us. Therefore, being able to communicate with our customers in real time is definitely a good strategy.

This type of communication that takes place through SMS is called SMS Marketing. With MagNews, you can have one-to-one conversations with your customers through your smart phone.

MagNews Web Experience

MagNews Web Experience is MagNews' solution for personalizing user navigation, based on users' behaviors and interests.

A really interesting tool, which would then allow the customer to find products that would really be of interest to them and the seller to gain a new customer. 

By creating a unique UX, in fact, the relationship with the visitor is improved, which results in customer retention and conversion.

Push Notification

Push notifications, are now the order of the day and indeed allow you to keep customers updated on the latest promotions available and then refer them to your store. This is also a really powerful tool, and thanks to MagNews you can convey your App messages by segmenting and automating communications. Customer data will all be kept within a single platform and expendable for various strategies. 

Social Media

With the Facebook Connector you can increase your audience and acquire new target contacts.

Direct contact through social media is indeed a good way to communicate with one's customers, build loyalty and entice them to purchase. 

With MageNews, you can import newly acquired Facebook leads directly into MagNews. This enables one-to-one communications with users to convert them and, over time, build their loyalty to your brand.

Magento and MagNews: together for your business

Structuring a proper sales strategy,becomes crucial when you have an E-Commerce,in order to sell and acquire customers.

In fact, it is not enough to have a functional and active online store in order to be successful in the virtual market, but rather this is only the first step.

So if you have decided to open your Magento E-commerce, it is important to know that you will need to plan a proper sales and customer acquisition strategy.

So with email marketing, social, push notifications and other marketing tools, you can entice and engage users to access your site, with the goal of becoming full-fledged customers.

In this sense MagNews can help you with all the tools we listed a moment ago.

Interaction between Magento and Magnews features, can be done through the Magento Connector of MagNews.

With this tool, you can easily synchronize data from your E-Commerce site and automate retention marketing processes.

This connector synchronizes information between products, orders and contacts, thus multiplying business opportunities.

There are many possibilities that this system can offer your E-Commerce to make it more competitive and successful. 

With MagNews you can. 

• Import to MagNews all contacts enrolled in your Ecommerce and products the user has interacted with (whishlist / all products ordered in history / products ordered in recency period, etc.) 
• Facilitating the creation of email promotions 
• Send automated, personalized communications based on purchase behavior (abandoned cart, whish list, last order reminder) 
• Create contact strategies based on RFM logic 
• Improve customer experience (relevance, no stress, branding) 
• Create new sales opportunities 
• Customer loyalty

It is then possible to initiate a one-to-one dialogue with the registered users of your store and target them with specific promotions.

In fact, it is possible to synchronize the product type, orders, and contacts of various users in order to initiate a targeted, personalized, and profiled email marketing strategy.

Magento Connector is a modular and scalable solution that allows you to multiply your business opportunities through different marketing configurations.

Thanks to this system, communication takes place in real time, with real Marketing Automation flows that, thanks to Magento Connector, are fed with information about users, their purchasing behavior (e.g., last order, purchase frequency, total and average spend) and their preferences (emails opened, clicked, favorite products).

This makes it possible to craft a message that is perfectly in line with the user's tastes and preferences. The customer is then enticed to purchase because he or she is offered items or services that may potentially be of interest to him or her. 

In short, the Magento Connector, is a tool that can really make a difference within a Magento store because it allows you to initiate a truly effective marketing strategy. 

MagNews' offering.

MagNews Connector is the connector that communicates with Magento and allows you to synchronize product, order and contact data with MageNews.

MagNews Connector is a modular and scalable solution:

Basic solution, communicate purposefully

The Basic solution is perfect both for those who are taking their first steps in Ecommerce and for companies with large volumes.

The Basic solution includes:

• The synchronization, either manual or automatic, of contact master fields. Each Magento site can also be synchronized with a different MagNews database
• Custom field mapping
• Target selection using filters on the data to be imported
• Direct access to the product catalog from the MagNews graphic editor for automatic composition of communications (Product Picker: single product or Smart Selection: automatic dynamic composition according to best-selling product in terms of sales; quantity, most clicked/visited product, latest arrivals)
• Real-time management of unsubscriptions in Magento
• An editable and mobile responsive "Magento Newsletter" template
• Support "multi-store" mode

 

Basic Solution, the E-Commerce One to One

Compared to the Basic solution, the Advance one allows you to make a One to One Over Sales contact by synchronizing data on your customers' purchasing behavior (abandoned carts, wish lists, reorder reminders; strategies based on RFM - Recency Frequency Monetary - fields) 

Sending personalized automated communications on the individual contact, such as abandoned cart retrieval, reminders based on last/last order and whislist, behaviors based on spend/frequency and purchase recency, significantly increase sales on the eCommerce channel.

In addition to the features of the Basic solution, the Advanced solution has a "One to One "template that allows you to create:

• Abandoned cart recovery email
• Wishlist retrieval email
• Email suggesting reorder of products already purchased
• Email Request Review
• Customized UpSell and Cross Sell Emails

How to integrate MagNews into Magento 2

The module to install the MagNews connector for Magento provided features this structure:

The package provided will be magnews-1.3.0.zipper, after unpacking it you need to copy the MagNews folder inside app/code and then run the commands

php bin/magento module:enable MagNews_QueryService (getting a confirmation message)

Then perform

• php bin/magento setup:upgrade
• php bin/magento setup:di:compile
• php bin/magento cache:clean

How to integrate MagNews into Magento 1

The MagNew module for Magento 1 is given as compatible for versions

• 1.7.x
• 1.8.x
• 1.9.x

 

The form can be downloaded from the MagNews website or can be requested from the MagNews support service

The integration module for Magento 1 is completely free.

After downloading the plugin to connect MagNews to Magento 1 you can install it through an FTP client.

The plugin, once unpacked, will present this structure

The "app" folder will need to be dragged into the root of your Magento 1.

Before installation, it is always recommended

• Putting the site under maintenance;
• Disable the cache;
• Disable compilation;

After installing the MagNews plugin you need to access the backend because server create

1. Create a "webservice" user;
2. Create a "webservice" role

To do this, after logging into your Magneto 1 with administrator user, you need to click on

System -> Web Service -> SOAP/XML-RPC -> Roles.

In the first tab choose

• role name

and to confirm you need to enter your administrator password

The created role "magnewsapi" (a name we randomly chose) needs to be assigned which resources/settings MagNews can access.

We hypothesized assigning a role with full access to all functionalities

After creating the settings access role we need to create a WebService user.

System -> Web Service -> SOAP/XML-RPC - Users

You have to choose

• Username to be associated with the user (essential to connect Magneto 1 to Magnews)
• Name
• Last name
• email address
• Password for your administrator account to confirm the changes made
• Api Key (essential for connecting Magneto 1 to Magnews)

 

In the "User Roles" tab, you need to associate the newly created account with the previously created role

After this configuration is complete, you will need to complete the connection in your MagNews account.