Magento What is it?
Magento Open Source and Adobe Commerce

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Magento what is it?

Until a few years ago, whenE-Commerce was still in its infancy, there were only a few means and solutions for creating a site for online commerce.

Very often then these means were very complex and difficult to use, and it became quite complicated to make a flexible and user-friendly E-Commerce product.

I personally remember that there was only Virtuemart for Joomla and the idea of creating a store for a client with that module gave me the creeps!

Until one fine day, Varien, a California-based company founded by Roy Rubin, decided to launch a platform that was destined to make its mark: Magento.

From this moment on, the reality connected to E-Commerce changes completely, becoming more attractive and less complicated, both from the point of view of developers and store managers.Magento, a flexible and scalable CMS, allows the creation of E-Commerce with multiple features, thanks to its extensions. But Magento is even more than that!

In fact, this platform is totally self-manageable, this means that whoever will be managing the online store, will be able in a completely autonomous way, to manage insertions and changes.

From this then we can easily understand why this has become one of the most popular for E-Commerce creation.

Want to know how to take your first steps with Magento right away? Click here!

The best CMS for E-commerce

Currently Magento is the best and most widely used CMS for E-commerce, and this is clearly confirmed by the graph below, where we can clearly see that as many as 40 percent of online commerce platforms are made with Magento.

graphic use magento
Source : https://blog.aheadworks.com/2014/04/e-commerce-platforms-comparative-study-based-on-alexa1million-top-sites/

Main features of the CMS

Web site management

  • Open sources platform fully self-manageable in content and changes
  • Ability to create multiple stores by managing everything with a single control panel
  • Services API to better integrate Magento with any third-party application
  • Administrator user groups with different permissions
  • Calculation of shipping costs
  • Language localization provision with multiple currencies and Taxes

Search Engine Optimization

  • 100% Search Engine Friendly
  • Integration of Google Web Site Optimizer
  • Self-Generation Site Map
  • Urls defined with full control over Meta information

Web site report

  • Integration with Google Analytics
  • Sales control panel
  • RSS feed for new orders entered
  • Indication of most viewed and purchased products
  • Report abandoned trolleys
  • Product Review
  • Sales turnover
  • Coupon Usage Report

Marketing and special offers

  • Surveys
  • Newsletter
  • Price and coupon management for discounts with differentiation by store, customer group, time period, products and categories
  • Free shipping option
  • Discounts related to multiple purchases
  • Promotion tool for novelty products
  • "Send to a friend" mode for all user groups or only registered users
  • Auto-generation of the site map

 Checkout and payment and shipping options

  • One-Page Checkout
  • Integration of different payment gateways
  • Defining the cart with taxes and shipping charges
  • Configure multiple shipments per order
  • Shipping to multiple addresses in one order
  • Inclusion Table weight and target rates
  • Option for account creation at the beginning of purchase.
  • SSL security support on back-end and front-end

Order Management

  • Creating, viewing and editing orders directly from the admin panel
  • Email notifications of orders
  • Creating and printing multiple invoices and packing slips
  • Specific setting for orders via telephone

So why choose Magento?

Magento is definitely a platform that enables the creation of a serious and professional E-Commerce.

Not surprisingly, more than 26% of online shops are made with this CMS.

In fact, thanks to its many extensions, it offers a number of very interesting and functional features for a successful E-Commerce.

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