Magento is definitely one of the most comprehensive solutions for large-scale shopping. In particular, Magento 2, with its functionality is the best solution for an online store. Despite the fact that the E-commerce platform market is flooded with numerous solutions with different capabilities and for various purposes, Magento always stands out.
And this is because it is very flexible, has a rather attractive design, a better UX, and above all is much more secure.
Magento then is used to constantly improving its product, making it simultaneous and futuristic with each new version. For this reason, I decided to write a book in which I could explain, to insiders and outsiders alike, how this incredible machine works particularly in the Magento 2 version.
In fact, we know that in June 2020 there will be the official end of support for Magento 1, and although this does not mean that E-Commerce made in Magento 1 will no longer work, you still need to start evaluating Magento 2. In fact, this new version offers a new, more innovative and functional way of thinking and working with Magento.
Why should you choose Magento 2?
As I told you, Magento 2 is now the most cutting-edge version of one of the most functional CMSs for E-Commerce. There are so many features and functionalities of Magento 2, let's see the most important ones.
From the Client's point of view
From the customer's perspective, Magento 2 offers 3 key features:
- Personalization: with the advancement of technology come better options such as tracking shoppers' behavior, preferences and browsing history. With Magento 2, by analyzing this data, it is possible to offer our customers personalized online shopping experiences.
- Advanced Search: Today, the majority of online consumers are tech savvy and like to use the search function extensively. With Magento 2, it is possible to have a truly effective advanced search tool.
- Simplified Checkout: Magento 2 has simplified the checkout procedure and this leads to a reduction in the shopping cart abandonment rate, even more efficiently than previous versions.
From the Merchant's point of view
On the merchant side, too, the features are really many and all of them can simplify the life of the seller.
- Usability: powerful backend tools facilitate the use, automation and management of orders, sales, shipments, inventory and reporting.
- Optimization Capabilities: Magento 2 has fantastic features to optimize SEO and SMO parameters with modular approaches.
- Internationalization: Magento 2 offers the opportunity to go beyond national borders and across different cultures, supporting various languages and currencies from different regions of the world.
- Responsive Design: Magento 2 offers the opportunity to have a responsive design for optimal user experiences, across all device types.
From the developer's point of view
Finally, even on the developer side, Magento 2 offers features that should not be underestimated and can provide valuable assistance.
- Open Source: Magento 2 has all the advantages that an open source e-commerce platform should have. It allows developers to leverage templates, extensions, modules, widgets, documentation, training and consulting services, etc.
- Easy Integration: although there are a variety of databases and Big Data that make integration not so easy, with Magento 2 there are many simplifications provided in this respect.
- Compatibility: being a PHP-based open source, Magento 2 offers compatibility with the latest version of PHP and its frameworks, including Zend.
- Speed: It has been estimated that Magento 2 offers 20% more speed/performance than the previous version.
- Security: Magento 2 is more secure than previous versions because it changed the directory structure in the source.
- Rapid Development: Magento 2 comes with the concept of "View in Module," so that complexity is removed and development time is greatly reduced.
- Flexibility: Magento 2 offers a component-based module structure that enhances the flexibility and performance of the e-commerce site.
Create your E-Commerce with Magento 2
As I anticipated, my second book, "Create Your E-Commerce with Magento 2" is finally out!
I am very proud of this latest "work" on this software that has revolutionized my life. In fact, since 2009 I have been working with this CMS that has given me joys and pains, but nevertheless has always been the fruit of much satisfaction and above all has made me grow professionally.
For this reason, after my first book Mastering Magento Themes Design, I wanted to shape this new manual in which I can explain in a simple and concrete way, how to create, precisely, an E-Commerce with Magento 2.
Magento 2 is a truly innovative CMS that is gaining momentum. Everyone, both merchants and developers have realized the great potential of this new update. Many of them wanted to experiment with the new platform right away. Some perhaps because of the specter of the end of support, but many others because they really realized the potential of this new version of the CMS.
For this reason, I decided to write a guide, suitable both for those who interface with Magento for the first time and for those who have been working with it for some time. A manual in which all the main features of the CMS, functionality and characteristics are addressed.
A comprehensive guide that explains step by step, all the necessary steps for setting up an ecommerce: from system requirements, installation, order and catalog management, to the strategies to be used for selling.
What will you find in the book?
As I told you, the book will touch on all the most useful topics for those working with Magento 2.
Here is a list of the topics in the text:
- System and hosting requirements
- Downloading and installation
- Backend and Frontend
- Store, storeview, website
- Catalog
- Customization
- Orders
- SEO
- Marketing
- Sale
- Modules and extensions
- Speed
- Integrations and Automations
- Report
- Security
As you can see, I tried to group together all the fundamental topics, related to building an E-Commerce with Magento 2. My goal was to be able to provide a really effective tool for working with Magento.
Having been through it first, I know that Magento can be a rather tricky and complex software, although unique and full of features. However, if we have the ability to have a comprehensive guide, Magento is not so scary ;).
Why should you buy the book "Create your E-Commerce with Magento 2"?
You may be wondering, however, why you should buy my book....
Well, if you work with Magento, you certainly know that unfortunately there has always been very little information material available on Magento, and what there was, was also often in a foreign language. And as I told you before, without good guidance, it can be really complicated to work with this CMS.
Today more than ever, with the new version, Magento 2, the problem is even more acute. So if you are looking for a guide in Italian, comprehensive and complete, which can give you the necessary and especially useful information to actually implement your E-Commerce, you should not miss my book.
Creating an E-Commerce with Magento 2, is a unique book, in which you will find all the information you need to work with Magento. I wanted to produce it in collaboration with some of the most important experts in the E-Commerce world, just so that I could provide you with a complete and concrete tool, to work with Magento.
A book written by several hands, in order to touch on different topics, with an excellent degree of depth of the individual topics, precisely because they are written by those who deal with that particular field.
So you will find interventions made by experts in E-commerce marketing and strategies, security and hosting, store management, development, design, and so much more. In short, I wanted to amalgamate different knowledge related to different areas in order to provide you with a 360-degree guide to Magento 2.
Where can I buy the book?
If you would like to purchase my book, Creating an Ecommerce with Magento 2 is available online, you can purchase it here.
Conclusions
Online business is becoming difficult and complicated with time and the advent of technologies. Now, mobile Internet is ubiquitous and online shopping is gaining momentum. Modern online stores must equip themselves with an arsenal of features to meet the ever-increasing expectations of next-generation shoppers. Flexibility, performance, security, advanced shopping experiences are some distinguishing features and functionality is what you get with Magento 2, which ultimately makes it an unbeatable choice in the e-commerce platform category.
If you have also decided to opt for Magento 2 for your e-commerce site development, Creating an E-Commerce with Magento 2, is the perfect guide for you. It is the first step to having a functional, effective, and most importantly, successful Ecommerce.